Dubin and Lee Career Blog

How Important is Social Networking to Your Career?

Posted by Saundra Lee on Fri, Jan 03, 2014 @ 01:02 PM

Networking, in itself, is a form of job security.  Networking is not just for job seekers.  The biggest mistake you can make is to forget about enhancing your network when you are working.  That is the best time to do it!  This becomes more and more important as you advance in your career, since most job opportunities above $150k are filled through a network connection. 

Networking allows you to build 2 very important things for your career.

  1. Allies
  2. Reputation

How does Social Media play into building allies and a reputation?

The exact same way face-to-face networking does!

Here is how Social Networking is different from face-to-face networking:

  • It has a stronger memory.
  • Your message is more easily shared.
  • It is more time efficient.
  • Long-lost contacts are more easily found.
  • It is easier to follow up.
  • Business cards do not get lost.
  • It is a better venue for more in-depth content.
  • It allows you to stay front of mind without being intrusive.
  • You are seen when you want to be seen!good and evil facebook

Social Networking is not a game. It is not a place vent, rant or to share intimate details about you or people you know. Social Media is a venue to build your personal brand, or as we say in the workforce, a “reputation” and to turn contacts into allies.

The 2 main sites to use are Facebook and LinkedIn.  Twitter is extremely powerful but it is a bit more time intensive to be useful.

Facebook is an excellent venue to stay in touch with the people you already know. Facebook offers a very time-efficient way to get a quick glimpse at what everyone else is up to and keep them posted on what you are up to. This type of staying connected was almost extinct until Facebook. Due to our busy schedules with work and family, we were lucky if we could catch up with one friend a year who is not a part of our immediate circle.

Whether or not you build a beneficial reputation and create meaningful allies on a social media platform will be determined by what you share and how much you help others. Your status updates need not be directly “work” related to stay front of mind for what you do for a living.

On LinkedIn, your status updates should be more related to your profession. If you are not interested in new opportunities, it is still important to stay active to build your allies and reputations as, odds are, one day you will need them. Don’t be that person that is only active when you need help.

If you would potentially look at job opportunities, LinkedIn is the perfect venue to utilize.  Just make sure you do so confidentially.

If you do not plan on engaging a Headhunter to manage the job search for you, you can do it on your own, confidentially, on LinkedIn.  It will require more of a time investment on your part, but I have developed a guide to show you how to do it.

Download the Confidential Job Seekers’ Guide to LinkedIn to walk you through the process of finding your job on LinkedIn. 


Download The Confidential Job Seeker's  Guide to LinkedIn


Posted by:
Saundra Lee
CEO, Dubin & Lee

Topics: networking, linkedin, Facebook, social networking

3 Ways to Beat Out More Experienced Competition in a Job Search

Posted by Saundra Lee on Thu, May 10, 2012 @ 01:29 AM

It is a myth that the most experienced candidate always gets the job. Matter of fact, much of the time, the company will opt to offer the job to the candidate with less experience.   

Talent acquisition with a focus on potential is much more common in companies that have a strong commitment to their employees.

These companies place a high value on human capital and want to make sure that there is plenty of room for an employee to learn and grow.  Good companies know when employees have the opportunity of constant career development that it creates an environment of high productivity and loyalty.

Here are 3 ways to beat out more experienced competition in your job search.

1.  Show your enthusiasm. It is necessary for anyone to get a job offer to show enthusiasm but when you are lacking some of the items on the hiring manager’s wish list, enthusiasm is even more important. One advantage to hiring the lesser experienced person is the excitement that comes along with learning something new.  The greener employee with be showing up early and staying late with lots of enthusiasm and will do so much more so than the “been there, done that” employee.  If you any preferred experience for a job you are interviewing for, make sure your show your enthusiasm for learning.

2.  Make’em feel special.  Now is not the time to cut corners.  Your cover letter, resume and thank you note should be customized for the job.  Make sure the company knows that you don’t want just any job, you want this job!  Your cover letter should speak specifically to why you are such a good fit for the job and company.  Focus on the specific needs of the company and/or job and how you would be a benefit to them. Nothing should sound generic. Go the extra mile on the company research to make your questions and answers make them feel like you are obsessed with the company and not just desperate for a job.

good facebook vs. evil facebook3.  Facebook!  Yes, I said it, Facebook.  There has been a lot of talk about companies checking a candidate’s Facebook wall before they make an offer and most people are focused on the negative ramifications. It is the company’s assumption that people will say anything to get a job and the potential employer might get closer to the truth by checking their social media posts.  Now, what if you used this concept to get the job? From now on, start treating anything you post on social media as a branding opportunity.  Post about the positive and productive and leave off the negative and inappropriate. Casual, hobby related and funny posts are fine. Be you, just the good you.

I wanted to mention Facebook because recently a friend of mine got a job because of a post on Facebook. 

She was interviewing for a business development role for a non-profit related to cancer research.  The enthusiasm she shared in the interview for the mission was equally matched by her more experienced competition’s enthusiasm for the mission but when they saw her post (a picture of her and her friends at the Breast Cancer Walk posted months before her interview) they felt she was more genuine about her enthusiasm and she got the job.

If you are ready to step outside your comfort zone and have not downloaded the Quick & Easy Resume Updater Guide yet,  Download it now for free.

Quick & Easy Resume Updater Guide

Posted by:
Saundra Lee
CEO, Dubin & Lee

Topics: job search, career advice, Facebook

The Upside of the Facebook / Job Search Mess

Posted by Saundra Lee on Thu, Apr 12, 2012 @ 01:45 AM

The U.S. House of Representatives shot down legislation that would have stopped employers from demanding your Facebook password. (full article)

So now what?

From my perspective, it looks as though Facebook, and all social media for that matter, is not only going to be a part of your job searches in the future but also your career. 

The issue of controversy seems to be the “expectation of privacy.”  I just don’t know if that is what social media is all about or wants to be all about.  Since social media became a part of mainstream society after I had already learned a lot of life lessons, I never had any expectations of privacy with social media.social media job search stats

If you don’t want everyone to know, don’t put it on the internet. Yes, it is ALL internet!

Guess who is going to come out triumphant in all of this?

Those that see the opportunity in the massive power of social media and use it to their advantage are going to be the ones that get the jobs when the competition is steep.

Let’s face the facts.  In the survey done by Reppler.com, they found that 91% of employers use social media throughout the entire talent acquisition process. There is no sense spending a bunch of time figuring out how to say no to your potential new employer seeing your Facebook page.  If you do refuse, it sends a red flag that you have something to hide, no matter how you phrase it.

social media job search stats69% of companies have used social media to screen people out. 


Interviewers are under the assumption that people will say anything to get the job and that they are always on their best behavior.  Reference checking is futile most of the time, because no one would  hand over a bad reference. 

While an employer is not looking at your Facebook page to see you in professional attire, they are looking for red flags like:


  • Complaining about your last job/boss
  • Comments that if you said them at work, they would risk a law suit
  • Tone: General outlook on life and overall attitude

Social medialjob search statsHow can you use this conundrum to your advantage?

“Use the force!” 

According to the same study, 68% of those surveyed have used Social Media to HIRE!!!


Under the assumption that people will say anything to get the job, Facebook allows your potential boss to separate “fact” from fiction. 


A friend of mine was applying for a Development role for a Non-Profit that is involved with those that have been diagnosed with cancer. She explained to them that the mission is near and dear to her. 

When they checked her Facebook page, amongst a bunch of irrelevant postings, they saw a posting of her with a group of her friends in their pink hats at the Breast Cancer Walk.

The Non-Profit explained to her, once she was working there, that her competition had much more experience, but they felt her motivation for wanting to work there was more sincere.

I see more of these types of job search scenarios in the future.  If you utilize the massive power of Facebook for good vs. evil you will end up edging out competition with more experience.

I will follow up with more on the topic as the news comes out.

You know where...

like dubin and lee on facebook


Posted by:
Saundra Lee
CEO, Dubin & Lee

Topics: job search, career advice, Facebook

6 Things You Need to Know About Facebook and Your Job Search

Posted by Saundra Lee on Thu, Oct 06, 2011 @ 02:40 AM

Yes, it is possible that Facebook could make or break your next career move for one BIG reason. 

More and more people are spending more time using Facebook. 

A recent report by market researcher Nielsen found that people now spend more time using social networking sites than they do personal e-mail.

too much mailAn email inbox has become more of a task list as where social media is where people go to, well…be social.

While LinkedIn is “the place to be” if you have an eye out for your next career opportunity, Facebook cannot be ignored because more and more people are spending time there.

Here is what you need to know about Facebook and your job search.

  1. Your friends are your network too.  Many of us would find it uncomfortable to call or email our friends to tell them they are looking for a new job but as long as your job search is NOT confidential, Facebook is a great place to get the word out.  This way, those that are eager to help or might know some people in your industry can help.  I have been seeing people find jobs frequently this way in the past year or so.
  2. Don’t wait until you are in need.  We have all had that friend that only reached out when they needed something.  Don’t be that friend.  Find people to reconnect with or those that you know that are already active on Facebook now. 
  3. Friends of friends are sometimes even better.  There are some areas of our lives that we tend to keep guarded from our friends, but that 2nd degree connection or someone you just met through one of your friends is just distant enough for more sensitive matters such as salary history and yet familiar enough for a trusted referral.
  4. BranchOut. BranchOut is an app on Facebook that is like LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network. BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does.
  • CONS:  My concern about the application is that many people like to keep business on LinkedIn and personal on Facebook.  Only to the job seeker and the job seekers’ friends is a job search personal.  It is business for the Hiring Authorities and Recruiters.  It’s new so I am not sure how effective it will be but I am starting to try it out now. 
  • PROS:  In 2005 I said the exact same thing about LinkedIn, so who knows?!?!
  1. Likes!  This is where the action is! If you “like” or “become a fan” of a company or job site, you will get updates on new jobs.  The features on Facebook allow you to share individual posts in any way you wish (your wall, a friend’s wall, in a private message, to a group or to a page) which can help your network tremendously.  Not only is this a super easy and an unobtrusive way for friends to help you it is a fantastic way for you to help others.
  2. good vs eveil facebook eggs Use the massive power of Facebook for Good vs. Evil.  Yep, this is the biggee!!!  If it is on the internet ANYWHERE, it is public so start thinking about ANYTHING you put on the internet as your personal brand. 

Let’s say you have completely skipped using Facebook to find a job and now you are interviewing with your dream company…when they research you on Facebook, which they almost always do, what will they see?  PLEASE!!!!!!  Make what they see a reason they want to hire you and not a reason for concern….and you know what I mean!

What else can you get from Facebook for your career and job search?

“Like” the Dubin & Lee Facebook page and you will not only get…

  • Career advice from me, my clients and colleagues
  • Updated on career and job search events
  • Updates on new jobs

but you will get a 5 page, step-by-step guide to "Getting Hired" from my “Getting Hired” workshop that covers  building your resume, getting your foot in the door, interview preparation, interview tips, "thank you" note tips and best practices for interview follow up.

Like Dubin & Lee on Facebook

Note:  If you have “Liked” our page before this offer, go to the page and click on the “welcome” app on the left hand side to download the “Getting Hired” guide.

facebook page welcome resized 600
Posted by:
Saundra Lee
Dubin & Lee

Topics: job search, Facebook