Networking, in itself, is a form of job security. Networking is not just for job seekers. The biggest mistake you can make is to forget about enhancing your network when you are working. That is the best time to do it! This becomes more and more important as you advance in your career, since most job opportunities above $150k are filled through a network connection.
Networking allows you to build 2 very important things for your career.
How does Social Media play into building allies and a reputation?
The exact same way face-to-face networking does!
Here is how Social Networking is different from face-to-face networking:
- It has a stronger memory.
- Your message is more easily shared.
- It is more time efficient.
- Long-lost contacts are more easily found.
- It is easier to follow up.
- Business cards do not get lost.
- It is a better venue for more in-depth content.
- It allows you to stay front of mind without being intrusive.
- You are seen when you want to be seen!
Social Networking is not a game. It is not a place vent, rant or to share intimate details about you or people you know. Social Media is a venue to build your personal brand, or as we say in the workforce, a “reputation” and to turn contacts into allies.
The 2 main sites to use are Facebook and LinkedIn. Twitter is extremely powerful but it is a bit more time intensive to be useful.
Facebook is an excellent venue to stay in touch with the people you already know. Facebook offers a very time-efficient way to get a quick glimpse at what everyone else is up to and keep them posted on what you are up to. This type of staying connected was almost extinct until Facebook. Due to our busy schedules with work and family, we were lucky if we could catch up with one friend a year who is not a part of our immediate circle.
Whether or not you build a beneficial reputation and create meaningful allies on a social media platform will be determined by what you share and how much you help others. Your status updates need not be directly “work” related to stay front of mind for what you do for a living.
On LinkedIn, your status updates should be more related to your profession. If you are not interested in new opportunities, it is still important to stay active to build your allies and reputations as, odds are, one day you will need them. Don’t be that person that is only active when you need help.
If you would potentially look at job opportunities, LinkedIn is the perfect venue to utilize. Just make sure you do so confidentially.
If you do not plan on engaging a Headhunter to manage the job search for you, you can do it on your own, confidentially, on LinkedIn. It will require more of a time investment on your part, but I have developed a guide to show you how to do it.
Download the Confidential Job Seekers’ Guide to LinkedIn to walk you through the process of finding your job on LinkedIn.
Posted by:Saundra LeeCEO, Dubin & Lee